A fictional WIP rebranding for a real-world company, Fiber Seal.
Selected a more proprietary brand colour, based on existing colour palettes used. A darker, richer main colour was used to convey a more upmarket and higher service level approach with accompany lighter shade to compliment the darker tone. A redesign of the wordmark, and of the icon. A simplified icon replaced a more complex one currently used, with the ability to scale, and to be applied as a pattern. The work mark follows some of the elements of the pattern to keep the identity across the various elements.
A simplified livery was also adapted to move away from the 'busy' and 'lower market appeal' with the addition of highlighted elements such as the wordmark and pattern in lower lights, with reflective elements to make the branding work 24/7! Additionally to this, a 'commercial and industrial' version of the wordmark and icon was applied to have some distance between the residential and commerial aspects of the company. An update has been done to the retail products that they also offer to reflect the new market appeal and to move away from the ‘own-brand/yellow pack’ look of the current products.