Design and refine 'Coffee4Core' campaign brand.
The campaign is centered around people who purchase coffee, or any drink, to also donate towards Core Ireland's mental health programs in coffee shops in the Navan area. The campaign required a stronger visual presence to stand out in the crowded retail sector and to bring more awareness to the Core Ireland charity programs. The creation of the main campaign logo and associated assets gives the new campaign a strong and vibrant presence. There was also a strong emphasis on the campaign visuals to be more upbeat and fun in appearance. which is reflected in the icon designs, colors used, and fonts chosen. There is also a need for material to be created for print (ads, PoS, merchandise.. etc.) and for digital uses for social and website uses.
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